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You Are What You Drink?

Are you judged by what you drink? A survey released by Budweiser last fall suggests you are.

The ‘Beerpressions’ Survey — a first-of-its-kind study about how beverage choices influence first impressions and perceptions of approachability — has some interesting results. Some of which, I must say is quite unfortunate for yours truly!

raising a toast with dark beer

2,000 Americans (ages 21+) were surveyed by Learndipity Data Insights. They were asked to match common bar drinks with the perceived personality traits of the people ordering them, as well as a few other questions. Here are the results by drink choice:

beer bottle toastDrink Choice #1: Domestic Beer (Budweiser)
Both women (70%) and men (59%) who drink domestic beer (such as Budweiser) are perceived as more approachable.

Drink Choice #2: Imported Beer
Imported beer also has a positive effect for both women (36%) and men (29%), but not nearly as strong as a domestic beer like Budweiser.

Drink Choice #3: Wine (my beverage of choice)
For wine drinkers, women (23%) and men (18%) have lower overall approachability perception rates.

Drink Choice #4: Margarita (my second choice)
A margarita is the highest-ranking cocktail for approachability (38% for women and 28% for men), but still ranks significantly lower than domestic beer.

margaritaThe survey also discovered that most Americans believe that you are what you drink. 61% of those surveyed believed that “what a person drinks at a bar gives significant clues about their personality.” In fact, one in three often makes “quick judgments” about strangers based on this information.

Also, in what circumstances someone orders a drink influences their choice. While 20% of those surveyed actively consider how their drink order will be perceived by others while out with friends, nearly twice as many think strategically about their drink choices at a work event (39%) or on dates (34%).

The downside for me is, I don’t like the taste of beer and will never order one. But, I promise, I can be quite approachable … under the right circumstances. Hmmm … maybe I’m not that approachable after all.


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About the author

Carma Spence has been experimenting in the kitchen since she was four years old and loves trying out new recipe ideas. She is the author of Bonkers for Bundt Cakes and Your Perfect Pie, as well as author and contributor to several more non-food-related books. With Carma's Cookery, she is taking her passion for empowering people and blending it with her passion for cooking, gift-giving and entertaining.

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