People love home cooking … they just don’t do it as often as they’d like. Yesterday I talked about meal delivery and meal-planning services. These kinds of services are growing in popularity and in diversity. I think a lot of this has to do with how busy Americans are. We work a lot. We commute a lot. And we don’t take much time off to just relax. We’re harried, but we want to be healthy, too.
But there is another reason that meal delivery services may be on the rise: Millennials.
Last year, Reportlinker conducted a survey to answer two questions:
- Do Americans prefer to cook at home?
- And if so, why?
What they found was enlightening. The vast majority of those surveyed replied with a big YES, they like to cook at home. 98% of respondents said they prefer to cook at home rather than being delivered or ordering a takeaway.
However, people are not cooking at home as often as they’d like. Only 36% of respondents said they cook at home daily. And 50% said they cook at home between three and six days a week.
The main reason people like to cook at home is price and health. 31% of respondents said the lower cost of home cooking motivates them to prepare their meals at home. While 22% said their desire for healthy food drove their home cooking preference.
When breaking responses down by age, something else came to light. Millenials (those born in the 1980s to 1990s and now in their 20s and 30s) are not as likely to cook at home. 24% of them admit cooking less than once a week and 32% of Millennials find inspiration on cooking blogs or websites.
In addition, meal delivery services appear to be more popular with this generation than other generations — 15% have used one of these services in the last year, compared to just 10% of all respondents.
So, do you like to cook at home? If so, why? Please share your thoughts in the comment box below.